On-Hold Music
April 1st, 2014 by admin
When you place a caller on hold, do you take advantage of the opportunity? What are they listening to? Could it be silence, a local radio station or maybe some classy elevator music? It may seem like a trivial thought when you are making decisions for your business, however, the way you market yourself to your clients while they're on hold literally speaks volumes.
Forcing a caller to sit in silence while they're waiting only creates the perception that they have been on hold much longer and leaves them feeling forgotten. This is not how you want your client to feel just before you have a conversation with them. Allowing them to listen to a local radio station gives other companies that you're in competition with an easy outlet to your audience. Going the traditional route of elevator music as your choice will just bore your client and can make them feel unimportant.
So, what should your clients be listening to when on hold? They need to hear about you. They need to be listening to engaging music while finding out the benefits of your business. You want your clients to be thinking of you while they're waiting on hold, not wondering if you value their business. If you can use that time to inform, connect and entertain both current and prospective customers, you will be more effective in your efforts to keep them on the line and eager to communicate.
ATEL is here to help you take your company to the next level by creating "Your Message on Hold." ATEL offers award winning copywriting, professional voice talent and a broad selection of licensed background music. Not to mention, we have a 5 day turnaround and 100 % satisfaction guarantee.
Contact ATEL to start the process of creating an on hold messaging program that will enhance your company’s image and be an effective marketing tool. By using your on hold process as a marketing avenue, you can reduce hang-ups and complaints about the wait time, and increase the caller’s attentiveness to your products and services. Ideally, we want to help turn your wait times, from a challenge into a marketing opportunity.
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